How to cut through the noise and craft marketing messages that sell, with copywriting expert Csaba Borzasi


In an age where the average person sees tens of thousands of marketing messages every day, how do you as a business owner actually stand apart? The answer involves both psychological and copywriting principles — and our guest this week is an expert in both. 

 

Csaba Borzasi is a former psychology researcher turned direct response marketing consultant and sales funnel copywriter. He helps ambitious online businesses engineer profitable marketing funnels and persuasive sales messages, so they can unlock more consistent cash flow while impacting more people around them. 

 

Tune into the full episode for more on Csaba’s tips for better copywriting that can help you stand out from the competition, how to narrow down your niche, typical marketing mistakes that Csaba has seen business owners make, and more. 

 

Here’s a Glimpse of What You’ll Learn: 

 

  • How Csaba migrated from psychology to copywriting, and more about what his business does now

  • Some of the biggest mistakes Csaba sees business owners make when it comes to messaging, marketing, and copywriting

  • The key to competing against some of the biggest companies out there who spend millions on marketing and ad spend 

  • More about the “blank page syndrome” and how to avoid it

  • How to narrow down multiple customer avatars in order to focus on the one that’s the best fit for your product or service

  • One of the most surprising copywriting methods that actually work

  • The “five stages of awareness,” and how understanding this framework can uplevel your marketing and copywriting 

  • Tips and tricks for how to stand out from the competition in each step of your marketing funnel

  • How Csaba measures success in his business (and life)

  • The importance of not just email clicks, but email replies 

  • The typical open and click-through rates that businesses can try to target

  • The personal habits that Csaba has integrated into his life — and how he sees his productivity changing once he becomes a father 

 

Resources Mentioned in This Episode: 

 


Check out this episode!

Comments

Post a Comment

Popular posts from this blog

Business Economics with Bill Conerly

Bill Conerly is a leading expert on the economic forecast and a Consultant, Speaker, and Writer for his company, Conerly Consulting LLC. Conerly Consulting was founded with the goal of helping business leaders improve their company economics. Bill has over 30 years of industry experience, shares his expertise as a Forbes senior contributor, and is the Chairman of the Board for Cascade Policy Institute. His previous roles as the Director of Economic Research for NERCO, INC and Senior Vice President and Economist for First Interstate Bank strengthened his economic strategies. Bill graduated from the New College of Florida with a Bachelor’s Degree in Economics. He went on to earn his Ph.D. in Economics from Duke University. In this episode… When a sizable disturbance hits the economic market, how can we brace for the variations that follow? The pandemic abruptly halted the supply chain, and with the industry surge forward, how can businesses cope with the aftermath?  Bill Conerly is
Read more

Day 7 - One Week officially in the Books

Working on that daily habit to exercise again. 7 Push Ups completed. Starting to get that strength back. For those following, there will be a point that you need to break up the push ups into different sets. That is ok and makes sense. Here's my recommendation, whether you do the push ups from your knees or standard push ups, try to do the most amount of reps in a specific set right before you are unable to do anymore. Rest two minutes and then start your next set. Another option is to split the sets in different parts of the day. As you build strength, you will be able to do more reps in each set.
Read more

How to skyrocket your personal and leadership development — one book at a time — with BookThinkers Founder Nicholas Hutchison

What if you could spend just one day learning what it took someone else *decades* to learn?    That’s the power of picking up a book: you get the most important lessons and advice, condensed down into a couple of hundred pages. Spend just one afternoon reading a great personal development book, and you could reap the benefits for decades to come.    It’s that concept that inspired Nicholas Hutchison to start his business, BookThinkers.      Nicholas is our latest guest and is the Founder of BookThinkers, a company dedicated to spreading the power of personal development books. Nicholas is focused on developing insightful content and interviewing the world’s top non-fiction authors for his podcast, BookThinkers: Life-Changing Books. As a digital nomad, Nicholas runs his business from a different country every month and gives all the credit for this lifestyle to some of the early books he has read.   Tune into the full episode for more on Nick’s top book recommendations (of cours
Read more