40 Strategy Blog

AI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional SEO in the age of AI search. We cover: • Why AI amplifies your brand — or your sameness — by 100x • The lead-generation trap that quietly drowns small businesses • The one question you must answer before you use AI in marketing • Why traditional SEO is dead and digital trust wins • How David beats Goliath with a "digital slingshot" Watch the full episode and ask yourself: Are you using AI to stand out, or just to sound like everyone else faster? Connect with Gal: LinkedIn:  https://www.linkedin.com/in/galborensteinexecutiveprofile/ Facebook:  https://www.facebook.com/Gal.Bo...

Most business owners celebrate the sale. Most also regret it. In this episode of the Measure Success Podcast, I sit down with Bob Bedritis, founder and managing director of Oswego Private Wealth Management and a certified exit planning advisor, to discuss why nearly 75% of owners regret selling their business, the "wealth gap" that blindsides them, and how to plan the most important act of your life — the one that comes after the business. We cover: • Why nearly 75% of business owners regret the sale — and the wealth gap driving it • The real math of a deal: how $5M on paper becomes $1.5M in your pocket • Why exit planning is really growth planning that should start 5 years out • Making yourself dispensable, not indispensable, so the business runs without you • Your "third act" — building a life of significance after you step away Watch the full episode and ask yourself: if you sold your business tomorrow, would you know what comes next? Connect with Bob: ...

What is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relationships, and legacy. Together, they explore retirement, succession planning, giving while you're living, and how business owners can avoid spending their lives chasing more money without enjoying what they've built. Listen now for practical wisdom on wealth, leadership, and measuring success beyond your balance sheet. Connect with Tyson:  LinkedIn https://www.linkedin.com/in/tysonray/   Book Total Succession:  https://totalsuccession.com/   Website https://totalsuccession.com/     Check out this episode!

What happens after you achieve financial success? In this episode of the Measure Success Podcast, Carl sits down with Mark Podolsky, known as "The Land Geek," to discuss passive income, AI, entrepreneurship, and finding purpose beyond financial success. Mark shares how he transitioned from investment banking to building a successful land investing business and explains why creating systems is the key to gaining both financial freedom and time freedom. Together, Carl and Mark explore how AI is changing the way businesses operate, why leaders should think of AI as an operating system instead of another tool, and why success ultimately comes down to relationships, purpose, and being present. Listen now for practical insights on building wealth, using AI with intention, and measuring success beyond the bottom line. Connect with Mark:  LinkedIn https://www.linkedin.com/in/thelandgeek/   Facebook https://www.facebook.com/thelandgeek   Twitter https://twitter.com/TheLandG...

Are you building, coasting, or struggling? In this episode of the Measure Success Podcast, Carl J. Cox welcomes confidence coach Scott Ballard for a conversation about the mindset of today's entrepreneur. Scott explains his "Day 1, Day 2, Day 3" framework and why many business owners become stuck between growth and decline. The discussion covers courage versus confidence, the importance of telling yourself the truth, finding purpose, and taking the next step forward—even when it's uncomfortable. If you're leading a business or navigating change, this episode will challenge how you think about growth and leadership. Listen now and discover what it takes to move back to Day 1. Connect with Scott: Website: https://www.confidencecoach.org LinkedIn: https://www.linkedin.com/pub/scott-ballard/22/504/a32 Instagram: https://Instagram.com/scottconfidence Facebook: https://www.facebook.com/ConfidenceScott YouTube: https://www.youtube.com/user/coach2confidence/ Ch...

Networking is not about collecting business cards. It is about building relationships that create measurable business growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of Success Champion Networking, shares how business owners can stop wasting time networking and start building systems that generate real ROI. In this conversation we discuss: • Why most networking groups fail business owners • The difference between introductions and referrals • Building a network that actually creates revenue • How to create strategic relationships that scale • Why business development requires discipline If networking has felt frustrating, this episode offers a different way to think about relationships, sales, and growth. Listen now and start building your championship team. Connect with Donnie:  LinkedIn https://www.linkedin.com/in/donnieboivin/   Facebook https://www.facebook.com/donnie.boivin   Instagram https://www.instagram.com/donnie.boiv...