40 Strategy Blog

AI is writing your reputation right now, whether it's accurate or not. In this episode of the Measure Success Podcast, I sit down with Dave Fulk, entrepreneur, investor, and CEO of Reputation Rhino, to discuss why your online reputation now decides more sales than your pitch does, how AI is rewriting the story people find about you, and what leaders can do to take control of it. Episode highlights: • The real difference between marketing, branding, and reputation — and why most leaders only work on one • Why 74% of buyers decide whether to do business with you before you ever talk • How AI and LLMs build your narrative from scattered sources — and get it dangerously wrong • The "own the entire city block" strategy for dominating page one of Google • How to earn authentic reviews without gaming the system Watch the full episode and ask yourself: if a stranger looked you up today, would they find the story you'd actually tell?   Connect with Dave: LinkedIn:  h...

Most people are told real estate is all about location. What if that's the wrong rule? In this episode of the Measure Success Podcast, I sit down with Dr. Axel Meierhoefer, former German Air Force fighter pilot and founder of Ideal Wealth Grower, to discuss how to build real estate wealth that replaces earned income and buys back your time. Episode highlights: • Why performance beats location when you invest for cash flow • The IDEAL framework: income, depreciation, equity, appreciation, and leverage • How turnkey providers and property clusters make investing scalable • Why professionalizing with an LLC changes how banks and sellers treat you • Building reserves that let you buy a new property every 12–18 months Watch the full episode and ask yourself: Are you building assets that will pay you when you stop working? Connect with Axel: LinkedIn: https://www.linkedin.com/in/ameierhoefer/ Twitter / X: https://x.com/IdealGrower Website: https://idealwealthgrower.com/ Book...

In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI. We cover: • Why he bet on an office and community when everyone said go remote • How AI broke traditional SEO — and what actually wins now • Why video is the #1 way to get cited in AI-powered search • Using AI agents to catch red flags in your data before they become wildfires • How coaching high school football shaped his approach to accountability Watch the full episode and ask yourself: In a world full of AI content, what makes your business unmistakably real? Connect with Robb: LinkedIn: https://www.linkedin.com/in/robbfahrion/ Facebook: https://www.facebook.com/flyingvgrou...

What if the crash that almost killed your company was the best thing that ever happened to it? In this episode of the Measure Success Podcast, I sit down with Dan Novaes, co-founder and CEO of Mode Mobile, to discuss surviving a near-collapse after explosive growth, pivoting from growth-at-all-costs to profitability, and building a community-driven company that pays users for their screen time. Episode highlights: • How Mode Mobile hit 32,481% growth and became the #2 fastest-growing company in America • Why the 2022 crypto collapse nearly wiped them out — and how Dan responded • The "focus on what you can control" mindset that got him through • Turning 60,000 users into investors through community crowdfunding • Rewarding people for screen time in the emerging AI economy Watch the full episode and ask yourself: When everything is falling apart, are you spending energy on what you can't control, or on what you can? Connect with Dan: LinkedIn: https://www.linked...

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year. In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an uncertain economy. Episode highlights: • Why fear — not the economy — is the real threat to business owners right now • How AI gets basic accounting wrong, and why human judgment still wins • Reinvesting 10% of revenue into yourself and your business every year • Why private equity is loading CPA firms with debt, and what that means for the industry • Building an ESOP instead of selling: creating a legacy that outlasts you Watch the full episode and ask yourself: What are you doing today that you'll wish you'd done sooner? Connect with Tommy: LinkedIn:  https://www.linkedin.c...

SEO is dying. Do you know what's replacing it? In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible. Episode highlights:  Why 60% of Google searches now end in zero clicks The research showing 46% of business owners are invisible to AI Why personal branding now drives company visibility Three moves any owner can make today to get found by AI The $5.6M cost of staying invisible over the next three years Listen the full episode and ask yourself: Can your customers find you when they ask AI? Connect with Jimi: LinkedIn:  https://www.linkedin.com/in/jimi-gibson/ Facebook:  https://www.facebook.com/ThriveAgency Instagram:  https://www.instagram.com/thriveinternetmarketingagency/ Website:  https://thriveagency.com ...