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Reinvest 10% in Yourself: The Antidote to Business Fear

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year. In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an uncertain economy. Episode highlights: • Why fear — not the economy — is the real threat to business owners right now • How AI gets basic accounting wrong, and why human judgment still wins • Reinvesting 10% of revenue into yourself and your business every year • Why private equity is loading CPA firms with debt, and what that means for the industry • Building an ESOP instead of selling: creating a legacy that outlasts you Watch the full episode and ask yourself: What are you doing today that you'll wish you'd done sooner? Connect with Tommy: LinkedIn:  https://www.linkedin.c...
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SEO Is Dying: How to Get Found by AI

SEO is dying. Do you know what's replacing it? In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible. Episode highlights:  Why 60% of Google searches now end in zero clicks The research showing 46% of business owners are invisible to AI Why personal branding now drives company visibility Three moves any owner can make today to get found by AI The $5.6M cost of staying invisible over the next three years Listen the full episode and ask yourself: Can your customers find you when they ask AI? Connect with Jimi: LinkedIn:  https://www.linkedin.com/in/jimi-gibson/ Facebook:  https://www.facebook.com/ThriveAgency Instagram:  https://www.instagram.com/thriveinternetmarketingagency/ Website:  https://thriveagency.com ...
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Why the Rich Pay Almost Zero in Taxes (Legally)

Is it really possible to pay almost zero in taxes, legally? In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies. Episode highlights: How a couple cut a $2M tax bill to $125K after selling their business  The real estate professional designation — and how a spouse can qualify Why oil and gas drilling can deduct 80–90% against any income The difference between a CPA and a real tax strategist How to measure success beyond the next financial milestone Watch the full episode and ask yourself: how much of your income are you losing to taxes you could legally defer? Connect with Bronson: LinkedIn:  https://www.linkedin.com/in/bronson-hill-b4843910/ Facebook:  https://www.facebook.com/bronson.hill.37 Instagram:...
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Why 100 AI Leads Won't Save Your Business

AI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional SEO in the age of AI search. We cover: • Why AI amplifies your brand — or your sameness — by 100x • The lead-generation trap that quietly drowns small businesses • The one question you must answer before you use AI in marketing • Why traditional SEO is dead and digital trust wins • How David beats Goliath with a "digital slingshot" Watch the full episode and ask yourself: Are you using AI to stand out, or just to sound like everyone else faster? Connect with Gal: LinkedIn:  https://www.linkedin.com/in/galborensteinexecutiveprofile/ Facebook:  https://www.facebook.com/Gal.Bo...
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Why 75% of Business Owners Regret Selling

Most business owners celebrate the sale. Most also regret it. In this episode of the Measure Success Podcast, I sit down with Bob Bedritis, founder and managing director of Oswego Private Wealth Management and a certified exit planning advisor, to discuss why nearly 75% of owners regret selling their business, the "wealth gap" that blindsides them, and how to plan the most important act of your life — the one that comes after the business. We cover: • Why nearly 75% of business owners regret the sale — and the wealth gap driving it • The real math of a deal: how $5M on paper becomes $1.5M in your pocket • Why exit planning is really growth planning that should start 5 years out • Making yourself dispensable, not indispensable, so the business runs without you • Your "third act" — building a life of significance after you step away Watch the full episode and ask yourself: if you sold your business tomorrow, would you know what comes next? Connect with Bob: ...
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More Than Money: Building Wealth That Matters with Tyson Ray

What is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relationships, and legacy. Together, they explore retirement, succession planning, giving while you're living, and how business owners can avoid spending their lives chasing more money without enjoying what they've built. Listen now for practical wisdom on wealth, leadership, and measuring success beyond your balance sheet. Connect with Tyson:  LinkedIn https://www.linkedin.com/in/tysonray/   Book Total Succession:  https://totalsuccession.com/   Website https://totalsuccession.com/     Check out this episode!
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Passive Income, AI, and Purpose with Mark Podolsky

What happens after you achieve financial success? In this episode of the Measure Success Podcast, Carl sits down with Mark Podolsky, known as "The Land Geek," to discuss passive income, AI, entrepreneurship, and finding purpose beyond financial success. Mark shares how he transitioned from investment banking to building a successful land investing business and explains why creating systems is the key to gaining both financial freedom and time freedom. Together, Carl and Mark explore how AI is changing the way businesses operate, why leaders should think of AI as an operating system instead of another tool, and why success ultimately comes down to relationships, purpose, and being present. Listen now for practical insights on building wealth, using AI with intention, and measuring success beyond the bottom line. Connect with Mark:  LinkedIn https://www.linkedin.com/in/thelandgeek/   Facebook https://www.facebook.com/thelandgeek   Twitter https://twitter.com/TheLandG...
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