40 Strategy Blog

In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market. As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most. They explore a simple exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks clarity. Key takeaways: AI is changing how customers search and find businesses Clear positioning reduces price competition Strong messaging builds trust and drives growth Branding is not design—it is strategy Listen now to learn how to sharpen your message and build a brand that connects. Connect with Jason:  LinkedIn https://www.linkedin.com/in/jasonsherwood/   Website  https://phase23.com/   Check out this episode!

In this episode of the Measure Success Podcast, Carl J Cox welcomes back Adi Klevit from Business Success Consulting Group. They discuss how strong systems, clear processes, and smart use of AI help businesses grow faster and operate better.  Adi explains why documented procedures matter, how leaders can improve hiring and workflows, and why AI still needs human oversight. She also shares trends she sees in the market and how business owners can stay efficient without adding chaos.  If you want stronger operations and better results, this episode is packed with practical advice. Listen now. Connect with Adi:  Website:  https://www.bizsuccesscg.com/   LinkedIn: https://www.linkedin.com/in/adiklevit/   Check out this episode!

In this episode of the Measure Success Podcast, Carl J Cox talks with Alex Smith, founder of Basic Arts and author of No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different.  Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans.  If you lead a business, manage a team, or want smarter growth decisions, this episode is for you. Listen now and rethink how your company stands out. Connect with Alex:  LinkedIn https://www.linkedin.com/in/alex-m-h-smith/   Twitter https://x.com/smithesq   Book No Bullsh*t Strategy Book Link https://basicarts.org/book/   Website https://basicarts.org/   Check out this episode!