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🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the founder of Adams Corporate Law. Discover essential legal strategies and insider tips that can help you navigate the complexities of corporate transactions. In this episode, Addison shares his journey from litigation to leading major corporate deals, offering actionable advice for business owners looking to prepare for a sale, avoid common pitfalls, and maximize their company’s value. Whether you're contemplating a merger, planning an acquisition, or simply curious about the legal intricacies of business deals, this episode is packed with valuable insights. 🔑 Key Highlights: Deal-Making Strategies: Learn how to structure your business transactions for success. Due Diligence Insights: Uncover the critical steps to prepare your company for smooth transitions. Risk Management: Ti

Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive. In This Episode: Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies. Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial. Get insights on how to effectively transition from outsourced to in-house marketing to boost profitability. Why Listen? If you're running a business, looking into marketing strategies, or curious about the challenges and solutions for SMEs in today's economy, this episode is packed with actionable advice and real-life examples. 💬 We'd Love to Hear from You! Join the conversation by leaving a review or comment on A