40 Strategy Blog

In This Episode:    If you’re an entrepreneur who’s ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he’s learned along the way to serve business leaders who might be on a similar journey.    Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First , Clockwork , The Pumpkin Plan , Fix This Next, and one of his newest books, Get Different . He’s also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.    Tune into the full episode to hear more about Mike’s personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike’s personal and professional strategies for measuring success.    Here’s a Glimpse of What You’ll Learn:  

Many might hear the word “hypnotism” and think counseling session, or a Hollywood movie about someone being put into a trance. But hypnotism is much more than that. It’s actually a powerful tool to tap into the unconscious mind—which can be used for both personal and professional growth.    The latest guest on the Measure Success Podcast is an expert on how to help people use their subconscious beliefs to impact their day-to-day behavior (and growth trajectory). Tim Shurr, MA, has advanced degrees in psychology, is one of the world’s top hypnotists, multi-book author, and is the founder of the One Belief Away Hypnosis Method. Through 32 years of experience, he discovered how to quickly eliminate anxiety and self-sabotage, while skyrocketing productivity and leadership impact.    In this episode, he talks with host Carl J. Cox about why hypnotism can be such a powerful tool in business, why working through personal trauma or anxiety can make you a better leader, what emotional freed

One of the most common challenges CEOs find themselves in is trying to do everything themselves. They put in 80 hours a week, take on more than they actually have time for, and spend less and less of their energy on the high-level tasks that will actually drive their company forward. That’s why recruiting and retaining a great team around you is crucial for any CEO – and it’s one thing that Terrane’s Kenny Green learned after years spent in that 80-100 hours/week grind. Like most in his position, there came a point where something had to give. Kenny, a second-generation CEO for Terrane Land Surveying based in Bellevue, Washington, is the latest guest on the Measure Success podcast. In this episode, we talk more about the challenges associated with building that team, the inter-team communication structures he put in place as a leader, the importance of getting outside guidance when growing your company, the books that have changed his perspective in business, and more. Tune in! Here

In This Episode… Many people might think a company’s great ideas come from its leaders. But the best companies? They draw their biggest ideas from the ones who know the market best: their users. In this episode of the Measure Success Podcast , Carl J. Cox talks with Steven Nelemans, a 26-year-old entrepreneur who has used the power of user-sourced data to build his current company, Luna. Luna is a SaaS platform that finds the perfect leads for their users, then writes a personalized outreach message to those leads. But when it comes to new features or new goals for the company, Steven said it can be powerful to listen to what customers are saying – and that the more companies stray away from that data (and towards focusing only on competitors), the less likely it is that company will actually succeed. In this episode, we also talk more about how to sustainably grow a company (and how fast is TOO fast to grow), obstacles Steven faced in building his first startup that he didn’t wan