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Showing posts from June, 2022

Why Strategy? Here are 3 components to a successful strategic plan, with Carl J. Cox

In This Episode:    Do you ever feel like the business growth you want is just out of reach? That you and your team are wasting time on activities that don’t move the needle? Or that you don’t know how to leverage your data, your people, or your processes to scale more quickly?    What you need is a strategy—but that word gets thrown around a lot. In this episode, host Carl J. Cox explains what makes a successful strategic plan, what causes them to fail, and why strategy is the most critical component to growth.   Tune into the full episode to learn more about how to design a business strategy that will actually get done, why your organization needs to nail down the “how” as much as the “where,” and processes you can incorporate to make sure your strategic initiatives are on the right track.   Here’s a Glimpse of What You’ll Learn:    Some of the stats around how often strategies fail  More about Carl’s background in business, including why he spent years just “keeping his

How to use your life’s narrative to grow your business, with 10-time bestselling author Divya Parekh

In This Episode:   As a business leader, you have a unique story, message, and offering to the world. Actually clarifying what value you bring—and communicating it to your ideal audience—can be difficult. But writing a book can be a powerful tool to do exactly that.    Our guest this week is an expert in that field: Divya Parekh is a 10-time #1 bestselling author who combines her years of neuro-leadership, writing experience, and positioning coaching to help high-achieving business leaders uncover their potential, build confidence in their life’s narrative, and write authority-building books so they get recognized as the trusted leader in their industry.    Tune into the full episode for more on how business leaders can use writing to clarify their offerings and value, how they can use books to expand their influence and impact, an inside look at the creative process of writing a bestselling book, and more.   Here’s a Glimpse of What You’ll Learn:    How Divya got into the p

Putting the ‘K’ Back in KPIs, with Carl J. Cox

In This Episode:    Not all goals are created equally. And not all measurements FOR those goals are created equally.    If you’re a business leader, you’re probably already tracking plenty of key performance indicators. But how do you know which ones are actually the most important? How do you ensure you’re measuring key performance indicators that are… well, key?    In this episode, host Carl J. Cox takes you through a simple process for determining which KPIs are actually relevant to your organization and goals. Through this process, you can illuminate (and start to track) the most critical performance indicators, so you can reach your goals faster and drive the most impact.    Tune into the full episode for more about how to choose the KPIs that will drive your business forward, top pitfalls organizations experience around measuring their goal progress, advice on how many strategic goals a company should pursue at a time, and more.    Here’s a Glimpse of What You’ll Learn: