85% of Employees Don't Know Your Strategy — Here's the Fix


Why do 85% of employees have no idea what their company's strategy actually is?

In this episode of the Measure Success Podcast, I sit down with Evan Campbell, a former Green Beret and seasoned technology executive who founded Chinook Ranch Consulting, to discuss why most strategies fail, the real difference between OKRs and old-school MBOs, and what it actually takes to get a strategy executed instead of just written down.

Episode highlights:

• Why only about 20% of big consulting firms' strategies actually get implemented

• The three phases of strategy: formulation, deployment, and execution 

• What separates an effective OKR from an old-school MBO

• Why quarterly check-ins let strategy quietly decay • How Evan went from freezing on a cell tower to two IPOs to founding his own consulting firm

Watch the full episode and ask yourself: could your team repeat your company's strategic objectives back to you right now?

Connect with Evan:

LinkedIn: https://www.linkedin.com/in/evcampbell/

Website: https://www.adapttowin.co/

Book: Adapt to Win: A Framework to Overcome Strategy Decay Using OKRs and Lean Portfolio Management

Book Link: https://www.adapttowin.co/


Check out this episode!

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