40 Strategy Blog

In This Episode:    Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.   The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you’ve probably already created exactly what you need.   Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She’s passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market.    Tune into the full episode for more about how to repurpose content you already have into “bite-sized” pieces, why it’s so important to listen to what clients are already asking for when you’re buil...

In This Episode:    Social media dominates our current digital landscape—but is that a good or bad thing?    Someone who’s trying to tip those scales more towards positivity is Martin Diamond, the latest guest on the Measure Success Podcast. He chats with host Carl J. Cox about the downfalls of current social media platforms, and how the mission of his current work is to solve those societal problems.    Martin is the sole Founder and CEO of Kindli, a new “no-hate” social media app that focuses on positivity. He’s a serial entrepreneur with experience in many industries, including technology, social media, consumer products, hospitality, and law, and has over 30 years of experience as a sole founder/CEO of his own companies.    Listen to the full episode for more on what makes Kindli different from other social media platforms, the holes in the landscape that Martin hopes the app will fill, his inspiration behind starting the company, what...

In This Episode:    If you’re a startup founder and have ever wondered about the ins and outs of angel investing—when it could be right for your company, what makes it different from other types of investing, and why it can be so beneficial to your growth—this episode is for you.  In this episode of the Measure Success Podcast, host Carl J. Cox chats with Steve Walsh, the founder of Hands On Angel LLC. He is an entrepreneur and angel investor with a 20+-year executive portfolio across the sales, marketing and operations divisions of some of the largest technology and media companies, including Comcast & Cox Communications. For more on what early-stage startup founders should look for in an angel investor, some common misconceptions CEOs might have about investors, and details about all the different types of startup investment (and which could be right for your company), tune into the full episode.   Here’s a Glimpse of What You’ll Learn:    S...

In This Episode:    Struggling businesses are often tempted to look outside their own walls for advice and strategic help. But in reality, the answers are often a lot closer than executives realize. They often come from people who already work there. And when consultants can listen to what those employees have to say and help leaders implement strategies using their feedback, it can lead to truly lasting organizational change.   The latest guest on the Measure Success Podcast, Lizabeth Wesely-Casella, is an expert on how to leverage employees’ institutional knowledge in order to improve a business’s trajectory. She has more than 20 years of consulting experience, and is the Founder and CEO of L-12 Services, a Washington DC firm focused on internal communications and organizational development. She works with businesses to improve workflow, processes, and culture by leveraging the institutional knowledge of existing team members.   Tune into the full episode for...

In This Episode:    If you’re an entrepreneur who’s ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he’s learned along the way to serve business leaders who might be on a similar journey.    Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First , Clockwork , The Pumpkin Plan , Fix This Next, and one of his newest books, Get Different . He’s also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.    Tune into the full episode to hear more about Mike’s personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike’s personal and professional strategies for measuring success.    Her...

Many might hear the word “hypnotism” and think counseling session, or a Hollywood movie about someone being put into a trance. But hypnotism is much more than that. It’s actually a powerful tool to tap into the unconscious mind—which can be used for both personal and professional growth.    The latest guest on the Measure Success Podcast is an expert on how to help people use their subconscious beliefs to impact their day-to-day behavior (and growth trajectory). Tim Shurr, MA, has advanced degrees in psychology, is one of the world’s top hypnotists, multi-book author, and is the founder of the One Belief Away Hypnosis Method. Through 32 years of experience, he discovered how to quickly eliminate anxiety and self-sabotage, while skyrocketing productivity and leadership impact.    In this episode, he talks with host Carl J. Cox about why hypnotism can be such a powerful tool in business, why working through personal trauma or anxiety can make you a better leader, w...

One of the most common challenges CEOs find themselves in is trying to do everything themselves. They put in 80 hours a week, take on more than they actually have time for, and spend less and less of their energy on the high-level tasks that will actually drive their company forward. That’s why recruiting and retaining a great team around you is crucial for any CEO – and it’s one thing that Terrane’s Kenny Green learned after years spent in that 80-100 hours/week grind. Like most in his position, there came a point where something had to give. Kenny, a second-generation CEO for Terrane Land Surveying based in Bellevue, Washington, is the latest guest on the Measure Success podcast. In this episode, we talk more about the challenges associated with building that team, the inter-team communication structures he put in place as a leader, the importance of getting outside guidance when growing your company, the books that have changed his perspective in business, and more. Tune in! Here...