40 Strategy Blog

Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner Connect with Jason: Website:  https://phase23.com/   LinkedIn: https://www.linkedin.com/in/jasonsherwood/     Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Succ...

A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix the gaps and improve results. Subscribe and set notifications to our YouTube Channel .    Connect with Sean: LinkedIn: https://www.linkedin.com/in/seanglaze   Facebook https://www.facebook.com/GreatResultsTeambuilding?sk=wall   Instagram https://www.instagram.com/leadyourteam   Twitter @leadyourteam Book Rapid Teamwork, Winning Teammates, Staying Coachable Book li...

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? Let 40 Accounting help !   Connect with Jody: Website:  https://www.summitcpa.net/    LinkedIn: https://www.linkedin.com/in/jodygrunden/   Get a Copy of Jody’s Book ‘Digital Dollars and Cents’:  https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373     Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.in...

New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help you navigate these new challenges. Let’s talk!     Connect with Bill: Website: www.conerlyconsulting.com   LinkedIn: https://www.linkedin.com/in/businomics/   Instagram: @BillConerly  Book title: The Flexible Stance: Thriving in a Boom/Bust Economy  Book link: https://conerlyconsulting.com/writing/the-flexible-stance/   Connect with Carl: https://40strate...

Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently. Let 40 Strategy help refine your sales process!     Connect with Mark: Website: https://modernrevenuestrategies.com/   LinkedIn: https://www.linkedin.com/in/remarkablemark/   Book title: "Are Your Leads KILLING Your Business?" Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31     Connect with Carl: https://40strategy.com https:/...

Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book a 15-min intro with Nick at 40 Accounting: https://meetings.hubspot.com/ncuddigan/15-min-intro   Connect with Lewis: Website: https://birthingofgiants.com/   LinkedIn: https://www.linkedin.com/in/lewisschiff   Facebook: https://www.facebook.com/lewisschiffmentor   Twitter: https://x.com/lewisschiff   Lewis is the author of the best-selling book, Business Brilliant, which ...