40 Strategy Blog

So many company founders out there have found success because they’ve had a great idea, a particular skill set, and a willingness to put in the long hours. But those 3 characteristics are NOT how to scale a company. Instead, to become a successful CEO of a growing business, founders have to evolve what they do within that business — and this can be one of the toughest transitions for them to make. Letting go of job duties or responsibilities doesn’t come easy for these high-achievers.   Our latest guest, Dr. David Stern, MD, is someone who has gone through that transition himself. Stern is the Chief Executive Officer and Founder of Experity, a GTCR portfolio company and a leading software and services company providing integrated solutions to more than 50% of the U.S. urgent care market.    Tune into the full conversation for more on David’s journey from doctor to business owner, how he’s evolved as a leader over the years, the pros and cons of mergers, and more....

In an age where the average person sees tens of thousands of marketing messages every day, how do you as a business owner actually stand apart? The answer involves both psychological and copywriting principles — and our guest this week is an expert in both.    Csaba Borzasi is a former psychology researcher turned direct response marketing consultant and sales funnel copywriter. He helps ambitious online businesses engineer profitable marketing funnels and persuasive sales messages, so they can unlock more consistent cash flow while impacting more people around them.    Tune into the full episode for more on Csaba’s tips for better copywriting that can help you stand out from the competition, how to narrow down your niche, typical marketing mistakes that Csaba has seen business owners make, and more.    Here’s a Glimpse of What You’ll Learn:    How Csaba migrated from psychology to copywriting, and more about what his business does now ...

If you want to actually understand the story of your business — what’s happening, where there are opportunities, and what the path is to meet your goals — you need one important piece. A solid bookkeeping foundation. Without correct, comprehensive numbers, your business will inevitably flounder.    But actually ensuring you have that foundation in place? Not always so easy. That’s where this week’s guest, Dave Ashworth, helps small business clients. As the co-founder of Quantify for 10 years, Dave has helped countless business owners add a few extra hours of sleep per night knowing they have accurate and financial information to grow their business. Prior to founding Quantify, Dave’s expertise was utilized by one of Pennsylvania’s biggest regional public accounting firms.    Tune into this week’s episode for more on the “clean-up” process for messy books within a small business, some tips he has for entrepreneurs frustrated or intimidated by their bookkeeping, th...

If you’ve been anywhere near the news recently, you know that AI and ChatGPT is one of the hottest topics. But what does AI really mean? How will ChatGPT impact your industry? And how does someone develop an “AI-first” company?    Our guest this week is the perfect person to answer all those questions. Jacob Colker is a Managing Director at the AI2 Incubator, a one-of-a-kind place to build an AI-first company at the (Microsoft Cofounder) Paul Allen Institute for AI.    Listen to the full conversation for more on where AI innovation is headed, how Jacob’s incubator helps AI-first companies develop and grow, the importance of customer feedback in building a successful AI company, and more.    Here’s a Glimpse of What You’ll Learn:    More about Jacob’s incubator for “AI-first” companies, plus what makes it different from other startup incubators out there How customer feedback is integrated into the process by which Jacob’s incubator ch...

These days, hiring is one of the top challenges for businesses everywhere — no matter their size, industry, or geography. But no matter what’s going on in the economy or world, there are a few principles that organizations can follow to stay ahead of the curve and pull in the best candidates for open positions.    Our guest this week is an expert in hiring and recruitment. Ryan Englin is the CEO and Founder of Core Matters, is passionate about supporting growing businesses to build amazingly productive companies by providing coaching and training on attracting, hiring, and retaining rock star employees using his proven process, the Core Fit Hiring System.    Listen to the full episode for more on how to attract better job candidates, what today’s prospective employees are actually looking for, how to build better hiring processes, more about ghosting in the hiring world, and a lot more.   Here’s a Glimpse of What You’ll Learn:    Why entrepre...