40 Strategy Blog

What happens if someone writes the best book on the planet… but no one ever finds out about it? For anyone who has a message, idea, or project to share with the world, a crucial piece of the puzzle is actually *marketing* it. And in a current publishing world more complex — and more accessible — than ever, it helps to have an expert by your side. Our latest guest is that expert.   Ben Gioia is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, and partners before publishing. He’s trained hundreds of millionaires and helped a Fortune 100 create a mindfulness video game for 20,000 employees.   Tune into the full episode for more on the tools Ben teaches authors for writing and marketing their book projects, what writers should know about self-publishing vs traditional publishing, why a book can be an effective business card, and a lot m...

Money solves many problems, but it doesn’t solve *all* of them. And in some cases, wealth can actually create some new problems. Here to talk about that dynamic — and how people can get ahead of those issues by proactively managing their wealth — is someone who’s helped dozens of families do exactly that over the last couple of decades.   John M. Jennings is president and chief strategist of St. Louis Trust & Family Office, a $15 billion wealth management firm. His book, “The Uncertainty Solution”, is an engaging dive into investing philosophy and best practices as well as an authoritative, accessible guide for anyone who feels inundated with financial news and data.    Listen to the full episode for more on the “unsexy” task of figuring out cash flow, why having large amounts of wealth can come with its own unanticipated problems, John’s insights into investment, and a lot more.   Here’s a Glimpse of What You’ll Learn:    More info about what...

One of the biggest concerns organization leaders have these days is the labor market: how to win (and keep talent). And for good reason. These days, it’s harder than ever to find and retain a great team. But no matter what external factors are impacting the job market, CEOs and managers can always control one thing: their leadership style. And chances are, they’ve been thinking about their leadership all wrong.    Joining us on the Measure Success Podcast is one of the top leadership experts in the world. Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of “The Speed of Trust,” which has sold over 2 million copies worldwide. In this podcast, we discuss his latest book, “Trust and Inspire.”    He’s also the co-founder of CoveyLink and the FranklinCovey Global Trust Practice. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and collaboration, he speaks to audiences around the world. ...

When is a recession coming? How are interest rates impacting the housing market — and what’s next for the Fed? Is AI — and ChatGPT specifically — coming for all our jobs? Should we all just become plumbers? To answer some of those questions, we’ve invited Bill Conerly back to the Measure Success Podcast. It’s also the first time we’ve ever had a three-time repeat guest.    Bill is a senior contributor to Forbes, a Duke University PhD, and a consultant who connects the dots between the economy and business. He’s worked in economics and corporate planning at two Fortune 500 companies as well as a major bank. He’s spoken to over 1,300 audiences in five countries and 31 states.    Tune into the full episode for more on Bill’s predictions about the economy, a potential recession, the labor market, the housing market, interest rates, artificial intelligence, and a lot more.    Here’s a Glimpse of What You’ll Learn:    Why Bill predicted there ...

For virtually every human being, there’s a gap between where they are currently, and where they’re *capable* of getting. Sometimes that gap can be small (and closing). Sometimes it can feel gigantic, especially without the right work ethic or motivation, mindset, and soft skill set. But bridging that gap between reality and potential is exactly what our latest guest is an expert in.   Jason Ma is the preeminent Chief Mentor of Next-Gen Leaders and CEO of ThreeEQ. With deep expertise in elite college admissions, college life, executive, and parent coaching, Jason has guided and transformed 1:1 the lives of numerous Gen Z and elder leaders from teens to CEOs, while easing legacy and succession planning in wealthy families.    Listen to the full conversation for more on the secrets behind some of the most successful leaders’ motivation, how to overcome imposter syndrome even when you do reach your goals, why humility is so important to leadership, and more.   Here...

Business leaders and entrepreneurs know plenty about success, working hard, and performing well at work. But too often, so much of that comes at the expense of their health. Things get busy, so it’s easy for sleep, nutrition, and exercise to fall to the wayside.    Our latest guest is on a mission to change that, for high performers everywhere. She’s an expert at helping people build longevity and health plans — and helping them reach their full physical and mental potential. Dr. Vonda Wright is a double boarded orthopedic sports surgeon, researcher, author, innovator, and expert on aging and precision longevity. She believes by harnessing the actionable science of aging, precision lifestyle, and mindset mobilization we can make the rest of life the best of life.    Tune into the full conversation for more on her career path from being an oncology nurse to an orthopedic surgeon, why people should be crafting a strategic plan for their health (and how to), her tip...

When’s the last time you did something you had *no* experience in? And when’s the last time you tried to make that thing into a career? While this might be an extreme jump for most people, it’s all part of a key philosophy for succeeding in business and life: pushing the boundaries of what you think is “possible.”    No one can speak to that philosophy better than David Wood. After life as a consulting actuary to Fortune 100 companies, David built a successful coaching business and became #1 on Google for “life coaching” at one point. He coaches high-performing entrepreneurs, executives, teams, and even prison inmates to amazing results and connection, one conversation at a time. He wrote his coaching philosophy in his book, “Mouse in the Room: Because the Elephant isn’t Alone”, with foreword by Jack Canfield.   Tune into the full conversation for more on how David made the jump from the corporate world to his own coaching business, his time as a musician (and now hi...