40 Strategy Blog

In This Episode:    If you’re an entrepreneur who’s ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he’s learned along the way to serve business leaders who might be on a similar journey.    Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First , Clockwork , The Pumpkin Plan , Fix This Next, and one of his newest books, Get Different . He’s also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.    Tune into the full episode to hear more about Mike’s personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike’s personal and professional strategies for measuring success.    Her...

Many might hear the word “hypnotism” and think counseling session, or a Hollywood movie about someone being put into a trance. But hypnotism is much more than that. It’s actually a powerful tool to tap into the unconscious mind—which can be used for both personal and professional growth.    The latest guest on the Measure Success Podcast is an expert on how to help people use their subconscious beliefs to impact their day-to-day behavior (and growth trajectory). Tim Shurr, MA, has advanced degrees in psychology, is one of the world’s top hypnotists, multi-book author, and is the founder of the One Belief Away Hypnosis Method. Through 32 years of experience, he discovered how to quickly eliminate anxiety and self-sabotage, while skyrocketing productivity and leadership impact.    In this episode, he talks with host Carl J. Cox about why hypnotism can be such a powerful tool in business, why working through personal trauma or anxiety can make you a better leader, w...

One of the most common challenges CEOs find themselves in is trying to do everything themselves. They put in 80 hours a week, take on more than they actually have time for, and spend less and less of their energy on the high-level tasks that will actually drive their company forward. That’s why recruiting and retaining a great team around you is crucial for any CEO – and it’s one thing that Terrane’s Kenny Green learned after years spent in that 80-100 hours/week grind. Like most in his position, there came a point where something had to give. Kenny, a second-generation CEO for Terrane Land Surveying based in Bellevue, Washington, is the latest guest on the Measure Success podcast. In this episode, we talk more about the challenges associated with building that team, the inter-team communication structures he put in place as a leader, the importance of getting outside guidance when growing your company, the books that have changed his perspective in business, and more. Tune in! Here...

In This Episode… Many people might think a company’s great ideas come from its leaders. But the best companies? They draw their biggest ideas from the ones who know the market best: their users. In this episode of the Measure Success Podcast , Carl J. Cox talks with Steven Nelemans, a 26-year-old entrepreneur who has used the power of user-sourced data to build his current company, Luna. Luna is a SaaS platform that finds the perfect leads for their users, then writes a personalized outreach message to those leads. But when it comes to new features or new goals for the company, Steven said it can be powerful to listen to what customers are saying – and that the more companies stray away from that data (and towards focusing only on competitors), the less likely it is that company will actually succeed. In this episode, we also talk more about how to sustainably grow a company (and how fast is TOO fast to grow), obstacles Steven faced in building his first startup that he didn’t wan...

Josh Detweiler Appjaxx.com Multi time entrepreneur and current CEO of a leading Martech company Previous Experiences:  Head of Operations and Marketing at CrowdCloud CEO at Hawaii Phytomedicine Sr. Partner, COO, Real Choice Mortgage Owner, Jericho Enterprises Bachelor’s Degree at Cairn University in Business and Theology Check out this episode!

Wanting to scale your business to $40 million (and beyond)... but struggling with the strategy to get there? If you’re a CEO who… Is so focused on the day-to-day that you struggle to find time for big-picture strategy Lacks an objective outside expert to help you see what you don’t see and make the hard decisions you are afraid to make Isn’t sure how to prioritize your goals Has a team that isn’t buying into your vision Want to scale your company faster than you’ve been able to do you on your own At 40 Strategy, we can give you the strategy, confidence and tools you need to build to accelerate your growth. Our current and past clients have experienced the following results: Professional service firm, who grew their company’s profits 7 figures Manufacturing company who doubled sales in less than a year Food and beverage company who executed $500K EBITDA improvements Digital marketing firm who upscaled their client offering to 2x their MRR And many more For the past 25 years, I’v...

Ulrich Kellerer's decades of success in the fashion industry by taking care that people look good on the outside, interrupted by an accident of his mother, who had to face the nursing home. Ulrich invented as a volunteer a one hour reading session to this gentle old people. This changed and transformed him to take care that people feel good on the inside. Doing readings from the “Chicken Soup for the Soul" series, Mark Twain and other attention grabbing short stories, he brings charm, entertainment, physical assistance and encouragement to a small audience (from 17-22) of people who average 83 years of age; one is age 95 and another is an incredible 107! In his typical humble way, Ulrich relates astonishing tales of how these popular sessions, the most anticipated event on the nursing home's calendar, have led quiet, insular, depressed elderly folks to open their hearts, share their personal stories and connect better with their visiting family members than they have in...