40 Strategy Blog

What happens if someone writes the best book on the planet… but no one ever finds out about it? For anyone who has a message, idea, or project to share with the world, a crucial piece of the puzzle is actually *marketing* it. And in a current publishing world more complex — and more accessible — than ever, it helps to have an expert by your side. Our latest guest is that expert.   Ben Gioia is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, and partners before publishing. He’s trained hundreds of millionaires and helped a Fortune 100 create a mindfulness video game for 20,000 employees.   Tune into the full episode for more on the tools Ben teaches authors for writing and marketing their book projects, what writers should know about self-publishing vs traditional publishing, why a book can be an effective business card, and a lot m...

Money solves many problems, but it doesn’t solve *all* of them. And in some cases, wealth can actually create some new problems. Here to talk about that dynamic — and how people can get ahead of those issues by proactively managing their wealth — is someone who’s helped dozens of families do exactly that over the last couple of decades.   John M. Jennings is president and chief strategist of St. Louis Trust & Family Office, a $15 billion wealth management firm. His book, “The Uncertainty Solution”, is an engaging dive into investing philosophy and best practices as well as an authoritative, accessible guide for anyone who feels inundated with financial news and data.    Listen to the full episode for more on the “unsexy” task of figuring out cash flow, why having large amounts of wealth can come with its own unanticipated problems, John’s insights into investment, and a lot more.   Here’s a Glimpse of What You’ll Learn:    More info about what...

One of the biggest concerns organization leaders have these days is the labor market: how to win (and keep talent). And for good reason. These days, it’s harder than ever to find and retain a great team. But no matter what external factors are impacting the job market, CEOs and managers can always control one thing: their leadership style. And chances are, they’ve been thinking about their leadership all wrong.    Joining us on the Measure Success Podcast is one of the top leadership experts in the world. Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of “The Speed of Trust,” which has sold over 2 million copies worldwide. In this podcast, we discuss his latest book, “Trust and Inspire.”    He’s also the co-founder of CoveyLink and the FranklinCovey Global Trust Practice. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and collaboration, he speaks to audiences around the world. ...

When is a recession coming? How are interest rates impacting the housing market — and what’s next for the Fed? Is AI — and ChatGPT specifically — coming for all our jobs? Should we all just become plumbers? To answer some of those questions, we’ve invited Bill Conerly back to the Measure Success Podcast. It’s also the first time we’ve ever had a three-time repeat guest.    Bill is a senior contributor to Forbes, a Duke University PhD, and a consultant who connects the dots between the economy and business. He’s worked in economics and corporate planning at two Fortune 500 companies as well as a major bank. He’s spoken to over 1,300 audiences in five countries and 31 states.    Tune into the full episode for more on Bill’s predictions about the economy, a potential recession, the labor market, the housing market, interest rates, artificial intelligence, and a lot more.    Here’s a Glimpse of What You’ll Learn:    Why Bill predicted there ...