40 Strategy Blog

Success requires great systems — but also the flexibility to adapt when needed. That’s true in both life and business. And no one is more qualified to speak on success in both sectors — and how to balance both routine and adaptability — than our latest guest.   Jay Nixon is an accomplished speaker, author, coach, and mentor whose mission is to disrupt the health and fitness industry. He is the owner of Thrive Fitness Studio in Palm Desert, California, and the creator of the Thrive Forever Fit F.L.E.X. Transformation Program and The Hero Academy.   Listen to the full conversation for more on Jay’s story (from acupuncture studio broom closet to NFL consultant to multimillion-dollar business owner), why most people get in their own way when it comes to health, the most important mindset shifts people need in order to succeed, and a lot more.   Here’s a Glimpse of What You’ll Learn:    Jay’s background, and how that led him to the fitness industry and the ...

So you’ve found a team of great employees. But now your real work is just beginning: actually *keeping* them at your company. Our latest guest — the second time we’ve invited him onto the podcast — is someone who’s built his whole career around helping organizations figure out the tricky world of recruitment and retention.    Ryan Englin is the CEO and Founder of Core Matters, and is passionate about supporting growing businesses to build amazingly productive companies by providing coaching and training on attracting, hiring, and retaining rock star employees using his proven process, the Core Fit Hiring System.    Tune into the full episode for more on how to find rock star employees (NOT super stars!), how most companies mess up during their employee onboarding processes, the problems with employee referral programs, how to counter someone’s counteroffer, and more.    Here’s a Glimpse of What You’ll Learn:    More about Ryan’s backstor...

If you’re hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today’s world, then people need to know who you are. And public relations is an integral piece of getting your organization’s story out into the world.    Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of the bestselling book, “Sell Yourself Without Selling Your Soul” from Harper Collins.    Tune into the full episode for more on the essential pieces of effective public relations, how leaders and entrepreneurs can get past imposter syndrome, what a “signature story” is and how business owners can craft their own, and more.   Here’s a Glimpse of What You’ll Learn:    More about what Susan does, why she got into public relations, and what she says is an “epidemic” among business owners today Why PR can “open the entire world” to an entrepreneur or comp...

If you’re hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today’s world, then people need to know who you are. And public relations is an integral piece of getting your organization’s story out into the world.    Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of the bestselling book, “Sell Yourself Without Selling Your Soul” from Harper Collins.    Tune into the full episode for more on the essential pieces of effective public relations, how leaders and entrepreneurs can get past imposter syndrome, what a “signature story” is and how business owners can craft their own, and more.   Here’s a Glimpse of What You’ll Learn:    More about what Susan does, why she got into public relations, and what she says is an “epidemic” among business owners today Why PR can “open the entire world” to an entrepreneur or comp...

What if you could spend just one day learning what it took someone else *decades* to learn?    That’s the power of picking up a book: you get the most important lessons and advice, condensed down into a couple of hundred pages. Spend just one afternoon reading a great personal development book, and you could reap the benefits for decades to come.    It’s that concept that inspired Nicholas Hutchison to start his business, BookThinkers.      Nicholas is our latest guest and is the Founder of BookThinkers, a company dedicated to spreading the power of personal development books. Nicholas is focused on developing insightful content and interviewing the world’s top non-fiction authors for his podcast, BookThinkers: Life-Changing Books. As a digital nomad, Nicholas runs his business from a different country every month and gives all the credit for this lifestyle to some of the early books he has read.   Tune into the full episode for more ...