40 Strategy Blog

When it comes to scaling your business, readiness (for change, growth, action, etc.) is a must. Crystallizing what this readiness looks like—and how to build it—is the expertise our latest guest brings.   Esther Weinberg is a business growth accelerator that equips executives in high-growth industries to create big pivots, big impact, and big returns. She’s also the Founder and Chief Leadership Development Officer of The Ready Zone.    Tune into the full episode for more on the 6 Zone Performance Indicators Esther uses to develop better leaders, how to prepare in advance for hard workplace conversations, and some of the common reasons leaders struggle to reach their goals.    Here’s a Glimpse of What You’ll Learn:    More about the 6 zone performance indicators that Esther teaches through The Ready Zone Why Esther says culture is “portable” — and what that means for the workplace  The hidden, tangible costs of conflict in the workplace...

From building his own furniture as a teenager because his first apartment had none, to founding one of the most popular sofa brands in the world, Edgar Blazona is no stranger to building a business successfully — on his own terms. And the lessons he’s taken from that journey can be applied to any business, in any industry.  Edgar is a modernist American furniture designer and founder of DTC sofa brand BenchMade Modern, which he sold to furniture powerhouse American Leather. He’s a high school dropout, turned graffiti artist, turned serial entrepreneur. Listen to the full conversation for more on Edgar’s background, the business lessons he’s learned from his unconventional experiences, and how he’s ensured success in the long-term, not just the short-term.  Here’s a Glimpse of What You’ll Learn:  More of Edgar’s backstory, including his struggles in school, what happened after he dropped out of high school, and how his first apartment at age 16 inspired his future com...

What if there was a way to increase your financial security, expand your access to capital, and retain control over your money in a way that stocks and 401(k)s don’t always offer?  Our guest this week, Marc Beshears, is here to explain one option for financial planning and management that not many talk about: life insurance. Marc, a successful entrepreneur, is a leader in a variety of industries and owns four prospering companies in Florida. He’s on a mission to educate individuals, families, and business owners on how to achieve their financial certainty by growing, protecting, and leveraging their wealth in a safe and predictable environment.  Tune into the episode for the full conversation about how life insurance can be an underrated tool for planning your financial future, Marc’s background (from golf to real estate to life insurance), and the benefits you could enjoy when you take control of your money, instead of ceding it to someone else.  Here’s a Glimpse of ...

After finishing the Bridge of the Gods half-marathon, I met Chad Lubinski for the first time. He was getting ready for the biggest challenge of this life, the Cascades 100 . This 100 miler has roughly 12,000 ft of gain and 12,500 ft. of loss. In this first meet, I had the audacity to challenge him if he could finish the race…he could be on the Measure Success Podcast. And this is where this episode begins. It can be tempting to think success is a formula—following a plan by the books, and never straying from what’s worked in the past. But accomplishing great things can often mean stepping completely into the unknown.  Our latest guest is someone who’s made that jump out of his own comfort zone, over and over again, to great success. Chad Lubinski is a self-described “regular” person who previously battled depression and anxiety, but learned to cope by doing things outside his comfort zone. He’s also an endurance athlete, outdoorsman, and digital creator who shares hiking and bac...