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How to Sell High Value Services the Right Way

In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow. Mike shares why most sales approaches fail and how business owners must shift their thinking from price to lifetime value. He explains how referrals should be treated as a system, not a hope. Key takeaways include: • Why predictable referrals matter • How buyers think about long-term value • The role of trust in high-value sales • Why sales is the core of every business This episode gives a clear and direct look at how to improve your sales process. Listen now and rethink how you grow your business. Connect with Mike:  LinkedIn https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/   Facebook https://www.facebook.com/mike.garrison.73   Book Can I Borrow Your Car:  How Financial Advisors Can Grow Their Business And Love Their Life Book Link https://www.amazon.com/Can-Borrow-Your-Car-Successful/dp/B0BKSCTHL7/ref=tmm_pap_swatch_0?_encoding=UTF8...
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How to Move from Employee to Business Owner

In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today’s workforce. As AI reshapes jobs, many professionals are exploring ways to build their own income streams. Jon shares what he sees across the market and what separates successful business owners from those who struggle. Key takeaways include: • Why following a proven system matters • The role of mindset in business success • How “non-sexy” businesses can drive strong returns • What to expect when transitioning from employee to owner This episode gives a clear look at risk, opportunity, and long-term income strategy. Listen now and start thinking about your next move. Connect with Jon:  LinkedIn https://www.linkedin.com/in/jonostenson/   Facebook https://www.facebook.com/JonOstenson1   Book Non-Food Franchising: https://www.amazon.com/Non-Food-Franchising-Better-Business-Ownership/dp/B0BJNDCGN4 Website https://franbridgeconsulting.com/ ...
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Why Leaders Burn Out and How to Prevent It

In this episode of the Measure Success Podcast, Carl J. Cox speaks with Dr. Tracy Gapin, founder of the Gapin Institute and a leading expert in executive health and performance. After years of success in traditional medicine, Dr. Gapin realized that many high-performing professionals were neglecting their own health while pursuing business success.  The conversation explores how stress, poor sleep, hormones, and lifestyle habits affect leadership performance and long-term health. Key takeaways include: • Why many entrepreneurs wait until health problems appear • How small daily habits can improve energy and focus • The role of sleep, hormones, and stress in performance • Why leaders must align their health with their purpose If you lead a business, team, or organization, this episode will challenge you to rethink how you measure success. Listen now and start building a strategy for both business and health. Connect with Tracy:  LinkedIn https://www.linkedin.com/in/t...
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How to Actually Use AI to Scale Smarter

In this episode of the Measure Success Podcast, Carl J. Cox sits down with business strategist and performance coach Ashley Shaw. Ashley shares how she transitioned from the fitness industry into entrepreneurship and built a thriving business focused on helping entrepreneurs scale smarter through systems, recurring revenue, and AI-driven processes.  Key insights from this episode include: • Why entrepreneurs must deeply understand their ideal customer • How recurring revenue creates financial freedom • The role mindset plays in scaling a business • How Ashley reduced marketing costs by $384,000 using AI Ashley also shares lessons from her entrepreneurial journey, including moving to Vietnam to start an online business and building a seven-figure company. Listen to the full episode to learn how strategy, systems, and AI can transform the way you run your business. Connect with Ashley:  LinkedIn https://www.linkedin.com/in/theashleyshaw/ Facebook https://www.facebook....
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Tariffs, Energy, and AI: Economic Signals to Watch

Economic headlines move fast. Strategy requires context. In this episode of the Measure Success Podcast, Carl J. Cox speaks with economist Dr. Bill Connerly about the trends shaping business decisions today. The conversation covers tariffs, supply chain strategy, artificial intelligence, workforce shifts, and energy markets. Dr. Connerly explains why tariffs rarely trigger immediate recession but can reshape sourcing decisions across industries. Companies are shifting toward supply chain reliability after years of disruption. The episode also explores the real impact of AI in business. The greatest productivity gains will come from specialized tools built for specific problems, not just general AI chat systems. Carl and Bill also discuss energy disruption, global uncertainty, and what business leaders should watch as they plan for the next decade. Listen to the episode and consider how economic signals shape your strategy. Author of the book: The Flexible Stance: Thriving in a B...
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How to Build a Reputation in Business

In this episode of the Measure Success Podcast, Carl J. Cox speaks with Steve Griggs, founder of Steve Griggs Design, one of New York City’s premier luxury landscape design-build firms.  steve-carl (1) Steve shares how he built a successful company after starting in the lawn care business at age 16. With more than 30 years of experience, he explains what it takes to manage high expectations, lead construction teams, and deliver exceptional results. Key takeaways include: • Why successful clients value honesty and execution • How focusing on one project at a time improves outcomes • The importance of respect and leadership on job sites • Why entrepreneurs must embrace visibility and personal branding Steve also shares lessons about hiring, leadership, and the importance of being present for family. Listen to the episode to learn how strong leadership and consistent execution build lasting success. Guest Assets:   LinkedIn https://www.linkedin.com/in/stevegriggsd...
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Startup Strategy in an AI-Driven World

AI is accelerating innovation—but it is not a substitute for strategy. In this episode, Carl J. Cox speaks with Josh Carter, co-founder of Upstart Collective, about what founders must understand to build sustainable companies. Josh shares insights from working with early-stage startups, including why chasing trends weakens businesses and how defensible value is created. The conversation covers AI misuse, founder blind spots, customer discovery, fundraising realities, and why execution still separates winners from noise. This episode is a must-listen for founders, operators, and leaders navigating innovation pressure. Listen now and rethink how you build for long-term value. Josh's LinkedIn  https://www.linkedin.com/in/joshuajcarter/   Josh's Website  http://upstartcollective.org     Check out this episode!
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