40 Strategy Blog

In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI. We cover: • Why he bet on an office and community when everyone said go remote • How AI broke traditional SEO — and what actually wins now • Why video is the #1 way to get cited in AI-powered search • Using AI agents to catch red flags in your data before they become wildfires • How coaching high school football shaped his approach to accountability Watch the full episode and ask yourself: In a world full of AI content, what makes your business unmistakably real? Connect with Robb: LinkedIn: https://www.linkedin.com/in/robbfahrion/ Facebook: https://www.facebook.com/flyingvgrou...

What if the crash that almost killed your company was the best thing that ever happened to it? In this episode of the Measure Success Podcast, I sit down with Dan Novaes, co-founder and CEO of Mode Mobile, to discuss surviving a near-collapse after explosive growth, pivoting from growth-at-all-costs to profitability, and building a community-driven company that pays users for their screen time. Episode highlights: • How Mode Mobile hit 32,481% growth and became the #2 fastest-growing company in America • Why the 2022 crypto collapse nearly wiped them out — and how Dan responded • The "focus on what you can control" mindset that got him through • Turning 60,000 users into investors through community crowdfunding • Rewarding people for screen time in the emerging AI economy Watch the full episode and ask yourself: When everything is falling apart, are you spending energy on what you can't control, or on what you can? Connect with Dan: LinkedIn: https://www.linked...

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year. In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an uncertain economy. Episode highlights: • Why fear — not the economy — is the real threat to business owners right now • How AI gets basic accounting wrong, and why human judgment still wins • Reinvesting 10% of revenue into yourself and your business every year • Why private equity is loading CPA firms with debt, and what that means for the industry • Building an ESOP instead of selling: creating a legacy that outlasts you Watch the full episode and ask yourself: What are you doing today that you'll wish you'd done sooner? Connect with Tommy: LinkedIn:  https://www.linkedin.c...

SEO is dying. Do you know what's replacing it? In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible. Episode highlights:  Why 60% of Google searches now end in zero clicks The research showing 46% of business owners are invisible to AI Why personal branding now drives company visibility Three moves any owner can make today to get found by AI The $5.6M cost of staying invisible over the next three years Listen the full episode and ask yourself: Can your customers find you when they ask AI? Connect with Jimi: LinkedIn:  https://www.linkedin.com/in/jimi-gibson/ Facebook:  https://www.facebook.com/ThriveAgency Instagram:  https://www.instagram.com/thriveinternetmarketingagency/ Website:  https://thriveagency.com ...

Is it really possible to pay almost zero in taxes, legally? In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies. Episode highlights: How a couple cut a $2M tax bill to $125K after selling their business  The real estate professional designation — and how a spouse can qualify Why oil and gas drilling can deduct 80–90% against any income The difference between a CPA and a real tax strategist How to measure success beyond the next financial milestone Watch the full episode and ask yourself: how much of your income are you losing to taxes you could legally defer? Connect with Bronson: LinkedIn:  https://www.linkedin.com/in/bronson-hill-b4843910/ Facebook:  https://www.facebook.com/bronson.hill.37 Instagram:...

AI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional SEO in the age of AI search. We cover: • Why AI amplifies your brand — or your sameness — by 100x • The lead-generation trap that quietly drowns small businesses • The one question you must answer before you use AI in marketing • Why traditional SEO is dead and digital trust wins • How David beats Goliath with a "digital slingshot" Watch the full episode and ask yourself: Are you using AI to stand out, or just to sound like everyone else faster? Connect with Gal: LinkedIn:  https://www.linkedin.com/in/galborensteinexecutiveprofile/ Facebook:  https://www.facebook.com/Gal.Bo...